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C SIX Carbon Bicycles
Your Brand Your Bike
A bicycle industry co-worker of mine started a small business importing carbon fiber bicycle frames and components to sell direct while also offering customized graphics. He came to me with the name derived from carbon’s position in the periodic table and a tagline of ‘Your brand, your bike’.
From there I developed the initial logo and graphic packages for proof of concept. Working with a tight budget the first designs were a single color relying on negative space for contrast on the depth of the high gloss carbon fiber weave. We then added two and three color graphics for OEM C-Six component branding.